This course is designed to equip participants with the skills and knowledge necessary to create a compelling case for support for fundraising and grant writing. It focuses on the essential elements that make a case persuasive, engaging, and effective in communicating the needs and goals of an organization. Participants will learn to understand the purpose of a case for support, identify key components, craft a compelling narrative, conduct research and data collection, tailor messages for different audiences, and review and revise their writing for clarity and impact.
Course Objectives:
- Understand the Purpose: Learn the significance of a case for support in the fundraising process and its role in convincing potential donors.
- Identify Key Components: Discover the critical elements that should be included in a case for support, such as organizational background, funding needs, impact, and donor benefits.
- Craft a Compelling Narrative: Develop storytelling techniques to present the organization’s mission and vision in an inspiring way.
- Research and Data Collection: Gain skills in gathering relevant data and testimonials to strengthen the case.
- Tailor the Message: Understand how to customize the case for different audiences, including individual donors, foundations, and corporate sponsors.
- Review and Revise: Learn best practices for editing and refining the case to ensure clarity and impact.
